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Census

Integration

Sync your data warehouse to Apollo to power real-time sales outreach and engagement with the best data.

About Census

Census is the #1 Data Activation platform that unites revenue teams around a single source of truth in the cloud data warehouse. Our no-code audience builder and Reverse ETL connectors enable businesses to get the freshest data into their favorite tools like Apollo, Salesforce, HubSpot, Marketo, Notion, and Slack.

Global enterprises like Apollo, Crocs, Sonos, Canva, and ClickUp achieve results like decreasing customer acquisition costs by 50%, personalizing customer journeys for 125 million users, and improving sales productivity by 10x.

"We have a fire hose of signups and users that come through — having that data live in a CRM is not optimal. But once you have structured data coming through the data warehouse, you're able to pass that back to your GTM (go-to-market) teams in a highly actionable way."

Henry Mizel, SVP of Revenue Operations at Apollo

Census and Apollo.io

It's easy to connect Apollo to Census within 5 minutes. All you need to do is generate an API key in Apollo and provide it to Census, then you can start syncing your cloud data to Apollo.

You can also use Apollo's 275M global contacts and 73M companies to directly enrich your data warehouse, instead of enriching outreach tools individually. Combining first-party data with third-party intelligence supercharges personalized outreach and customer understanding.

For more info, check out https://www.getcensus.com/enrichment

Media

Census syncs data from any warehouse to any destination

Census is #5 in G2's Best Software 2023 Awards

Use cases

360° Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Personalized Sales Outreach

Send the right message to the right person every time, all the time. Automatically educate and nurture self-serve users on features to create upsell opportunities, send periodic account overview emails, and trigger campaigns based on calculated metrics with up-to-date data.
Simplified Enrichment Workflow

Instead of enriching contacts and companies in multiple places then stitching data together, just enrich once and use it everywhere. No more wasted credits or duplicate enrichments. Maintain the enriched Customer 360 in the warehouse and sync it to all your marketing tools with Data Activation.