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Adobe Marketo

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Enrich your Marketo contacts with Apollo to maintain a complete and accurate marketing database

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About Adobe Marketo

Adobe Marketo Engage gives marketers the complete tool kit to deliver winning lead-based and account-based marketing, from acquisition to advocacy.

Adobe Marketo and Apollo.io

Enrich your existing Marketo contacts, enhance data accuracy from form submissions, and instantly fill in missing fields from new leads. Customers can leverage Apollo's API to instantly enrich Marketo contacts to improve:

  • Accuracy: Ensure the data you gather from lead capture forms in Marketo is correct and up-to-date.
  • Streamlined Workflow: Remove unnecessary steps when working between Apollo and Marketo.
  • Specificity: Guarantee the leads that best match your Ideal Customer Profile include all the data points that you need to execute your engagement strategy effectively.
  • Instant Data Fill: The data you enrich from Apollo to Marketo is instant.

This is available for customers on Apollo's Custom and Organization plans.

Use cases

  • Enrich Marketo Contacts

    Update inaccurate data and fill in missing fields for your existing Marketo contacts and any newly captured leads.

  • Build Better Segmentation Lists

    Pinpoint your target audience in Marketo with more data points provided by Apollo.